State of Design · October 2026
1,622 typefaces tracked · 49 sites measured · Swipe →
01 · Rising
Six-month growth in Google’s own serving numbers.
02 · Breakout watch
Growth that is speeding up across four time windows. A forecast, not a promise.
03 · Use knowingly, or retire
Near peak
Fading
04 · Shape
Median corner radius on each camp’s home pages, measured in a real browser.
05 · Color
06 · Buck the trend
Go square when everyone rounds. Set a classic when everyone chases new. Flood one section with the color everyone else rations. Retire a face before it peaks.
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