- The numbers
- Google publishes how many times each family is served across the web, for the last 7 days, 30 days, 90 days and year, each compared with the period before it.
- Six months
- The last three months compared with the three before them. It’s the best single read on whether a face is truly gaining or just had a good week.
- The line
- Average daily views at four points: four to six months ago, one to two months ago, this past month, and this past week. Hover a point for its exact value.
- Stages
- Rising: growing over six months and still growing this month. Near peak: big year, but this month has gone flat. Fading: big year, falling over the last three months.
- Working families
- Keeps families with four or more styles or a variable axis, and drops faces where more than 15% of views come from automated browsers, a common cause of fake spikes.
- Insight
- History, documented uses, designers’ views, watch-outs and experiments are researched from named sources, linked under each font. Where nothing is documented, it says so.
- Weekly history
- The numbers refresh every Monday and each font’s history gains a week, so the lines grow from October 15, 2026 onward.
- What it can’t see
- Views measure use on live sites, so a face adopted by one giant platform can look hot without designers choosing it. Your eye is still the last filter.